These days, several websites provide reputation management services for other entities, such as businesses, organizations, institutions, and individuals. These service providers monitor their clients’ actions and other entities’ reactions about those actions; provide extensive reports on the previous actions and responses; and react to those reports, as to generate desired feedback loops. Internet users generally […]
Almost every website undergoes some form of a facelift at some point in their lifetime. So, if you own a website, whether it’s a personal or business website, it will need to be redesigned at some point in its life-cycle. Maybe, you’ve moved from one niche to another, or you may simply want to redesign […]
When a website is designed, the main navigation is usually placed at the top of the website’s homepage. And why shouldn’t it? That’s the first place where visitors look. It’s where you want to give them access to your interiors pages, so they can learn more about your company’s products or services. And this main […]
I am continually amazed at how valuable user testing can be. I am also amazed at how hard it can be to convince people to take the time to do that. The benefits far, far outweigh the costs. We just wrapped up a round of user testing for an intranet site we’re working on. We […]
How would you feel if you went into a restaurant and before you were allowed to sit you had to give the hostess your name, email address, street address, phone number, company name, how much you earn, and every other piece of personal information just short of your social security number and bank accounts? All […]
So you have your brand spanking new website all polished and ready for the world to see. All done, right? Contrary to what you may think, launching your website doesn’t start when the new site goes live. Your launch should really be a meticulously planned event that works to boost the buzz about your company […]
While doing my morning blog reading I came across a great list of “101 Five-Minute Fixes to Incrementally Improve Your Web Site” from the great people over at Inside CRM. I realize that 101 tips is a lot of information, so I have summarized 10 big ideas and made the whole thing a little easier […]
The term Digital Marketing has been tossed around for years now, and if this is the first time you hear it then you must have been living under a rock. That’s the only plausible explanation one can come up with for such blatant ignorance. The might of the internet is the driving force behind the […]
Today’s consumers are increasingly connected with their mobile devices. Take a look around the bus, waiting room, or food court: everybody’s nose is buried in a smart phone. The speed and convenience of mobile web access are drawing more users by the year. If your customers are using their mobiles for internet access, your business […]
With all of the businesses looking to find customers online, it can be hard to separate yourself from the masses. Getting a website is a great initial step to creating your internet presence, but it’s important to remember that just having the website won’t cut it. The key to making an impression on the internet […]