Nobody can deny that video now plays a huge role on the Internet. In fact, YouTube.com now rates as the Web’s second largest search engine right behind Google.com Most people think online video requires a video camera, special skills and a face made for TV. However, with “screen capture” video, any small business can […]
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If you don’t read anything else, read this Guide! Regular reader’s will know, I always try and keep in mind that website’s are for visitor and not search engines and if you put their needs first you won’t go far wrong. So it’s nice to read the same advice on the introductory page of this […]
Google recently introduced their “Instant Search” feature which starts to populate search results the instant you start typing into the search box… Google recently introduced their “Instant Search” feature which starts to populate search results the instant you start typing into the search box. At the same time, Google suggests alternate search terms as you […]
The appearance of your web site is one of the most important aspects of your success. Your product or service will literally be judged by the appearance of your web site. Poor web design is one of the leading causes of small business failure. There are literally thousands of home-based Internet businesses struggling to make […]
It’s not enough to just have a website for your business, you need to measure how well you’re reaching your customers or audience.Once you invest in a website, you want to make sure it’s creating real business value….You don’t need expensive software or a degree in statistics to measure your site’s success, but with all […]
After reviewing thousands of web sites over the years, I have come to the conclusion that many business web sites are missing the boat. For example, I’ve been working on some offline promotions and was searching for a simple targeted mailing list. I searched through about twenty sites and not one of those sites were, […]
When I first started writing for The Virginia Gazette in 1998, the Web was a giant mystery. Almost 13 years later, it’s still a mystery for most! With the emergence of Twitter, Facebook, Yelp, Google, Linkedin, and a host of other sites, getting started with digital marketing seems more daunting than ever. Yet, as consumers […]
Most small business websites represent the online equivalent of a printed, tri-fold brochure. Everyone copies everyone else in their industry. They all say the same things, display similar pictures, and convey the same message. In fact, you could easily take the company name off most sites and interchange with others and nobody would notice. Most […]
