The way people find a local plumber in Minnesota has drastically shifted. A few years ago, appearing on Google Maps was enough. That still helps, but it is no longer the entire picture. Today, many homeowners skip the search bar and go straight to AI tools like Siri, Alexa, or Google’s AI overview. Rather than […]
Not long ago I wrote an article about The First Five Common Assumptions That Often Hurt Small Businesses. In this article, I am going to discuss another 5 assumptions that small business owners should avoid that can unintentionally hurt their business. Let’s continue. The Second 5 Assumptions Business Owners Should Avoid: 6th: “I currently have […]
The majority of businesses today have a website, but only a small number really know how to position their web presence to advantageously communicate with their target customers. Why? Because many assume that customers shop the same way on the Internet as they did in the past when printed brochures and catalogs were the principal […]
When this happens to a website, most likely the website was hacked and/or injected with a malware. Why? It’s hard to understand the why, but the “bad” hacker who injected your site with the virus, spyware or malware wants people who visit your website to get the same virus and related problems on their computer. […]
First, your website must be attractively organized and present your message with clarity. The viewer should understand immediately what your organization does and why it has impact and meaning. Use the headlines to educate, inspire and engage your viewer. It takes a skilled designer to make sure your site makes proper use of color, type […]
First, the team of website marketer, designer and developer must be well qualified to provide a user-friendly site that promotes your products and services in a well-organized, appealing format. Quite often, the viewer has searched for a service, product or topic and found your website as a possibility for finding what they need. With very little […]
First, even good content can’t make up for poor design or a website that doesn’t work well. If you have links that don’t work, photos that don’t show up, or coding error that shows on the web page, viewers won’t stay long—and they will not be back. Also, if the colors are uninviting and the contrast […]