More people than ever are using the internet for at least a part of their real estate dealings. Whether it’s a homeowner trying to figure out how much their property is worth, or a buyer searching for the perfect home for their budget, most everyone looks online first. If you don’t fully appreciate the capabilities […]

Link Growth on The Intertubes Let’s talk about the subject of link growth. For the context of this conversation (and by that, I mean one-way lecture), I am assuming that everyone is defining link growth at the rate at which a domain as a whole and specific pages gain new backlinks. More importantly, how quickly […]

I get a lot of emails and questions about trying to SEO against big companies and established websites. A lot of people seem to get stuck in the mindset of “Oh, no MegaCorp(tm) has a $79 billion SEO budget per month, there’s no way we’ll ever beat them!? The fact is, you can. You can […]

When starting a new website choosing a domain name will be one of the most important decisions to make. There are a few things to consider before registering a new domain name. A good domain name can increase your brand awareness and website’s traffic. Thus, here are the key factors to consider in a domain […]

1. Title Tags When redesigning a WordPress Blog website, people often run into some issues related to optimizing the site for search engines. One of those issues was the title tag. The default title that comes with WordPress will likely leave a lot of pages in Google’s supplemental results because the name of the blog […]

The goal of a landing page is to get the highest number of opt-ins, whether they be email sign-ups, downloads, or sales. Conversion rates are one of those metrics that everyone loves to focus on. But it’s the wrong metric. Let’s break down what conversion rate really is (with some pain-less math) to figure out […]

Although the Internet is a global tool, it can also be extremely focused and local. With careful planning and expert advice, you can appeal to people in your local area in a more cost-effective way than local newspaper advertising or flyer. It’s a process known a search engine optimization: increasing the chances that people looking […]

As a small business, your company website is one of your most effective marketing tools. Having a website optimized right generates a significant proportion of your sales leads, and it provides enough customer service information to take some pressure away from after-sales service. However, before it can do either of these things, people have to […]

(Local) Branding, focussing on making a memorable online brand, where your content is linked to your trade name and hopefully quality. Gain confidence, don’t fill your pages with marketing talk or try to manipulate social media. Social media requires honesty. Don’t write for SEO, write a good story or article. Most of your users will […]