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How To Choose A Great Domain Name

When starting a new website choosing a domain name will be one of the most important decisions to make. There are a few things to consider before registering a new domain name. A good domain name can increase your brand awareness and website’s traffic. Thus, here are the key factors to consider in a domain name for your website. Match Domain Name with Website: ideally One thing that people tend to forget, even though it may seem obvious while reading about it, is to choose a domain name that matches your websites......

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6 Key Factors: On-page SEO WordPress Blog Website

1. Title Tags When redesigning a WordPress Blog website, people often run into some issues related to optimizing the site for search engines. One of those issues was the title tag. The default title that comes with WordPress will likely leave a lot of pages in Google’s supplemental results because the name of the blog appears at the beginning of each title on every page. By default, the blog name appears first then some funny arrow and lastly the name of the post, category or page. The most important information appears last.......

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6 Best Landing Page Optimization Practices

The goal of a landing page is to get the highest number of opt-ins, whether they be email sign-ups, downloads, or sales. Conversion rates are one of those metrics that everyone loves to focus on. But it’s the wrong metric. Let’s break down what conversion rate really is (with some pain-less math) to figure out what really matters. So if you have 100 people visit your landing page, and 10 of them sign up. What if our conversion rate was 20% instead? Wouldn’t that mean we got twice the opt-ins? Not necessarily.......

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Key Things to Consider When Planning a Local SEO Campaign and Content Marketing

Although the Internet is a global tool, it can also be extremely focused and local. With careful planning and expert advice, you can appeal to people in your local area in a more cost-effective way than local newspaper advertising or flyer. It’s a process known a search engine optimization: increasing the chances that people looking for a local provider will find your site. The first step is to work out exactly who your target audience is and exactly where it’s based. In some cases it can be simple: a lawyer specializing in......

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6 Best SEO Marketing Tips for Your Website

As a small business, your company website is one of your most effective marketing tools. Having a website optimized right generates a significant proportion of your sales leads, and it provides enough customer service information to take some pressure away from after-sales service. However, before it can do either of these things, people have to find it. Pay per click advertising may drive traffic, but the traffic is expensive, so businesses should aim to rank high with organic search. With that said, the 6 SEO marketing tips mentioned below will steer you......

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Best Tips for On-Page SEO Techniques and Niche Keyword Research

(Local) Branding, focussing on making a memorable online brand, where your content is linked to your trade name and hopefully quality. Gain confidence, don’t fill your pages with marketing talk or try to manipulate social media. Social media requires honesty. Don’t write for SEO, write a good story or article. Most of your users will know and appreciate the difference. Be clear, accessible. Create link-worthy unique content. Unique content is very important. You have E-commerce shops drowning in SEO tasks, making links and fighting the competition, when what they actually need is......

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E-Commerce is the booming business of buying and selling goods and services online then processing the payments via the web. The Internet offers entrepreneurs the opportunity to conduct business on a global level, a feat that is not easily within reach for startups. With millions of businesses going online each year, consumers have become savvy and selective about the websites they chose to conduct business with. The following is a series of industry best practices that will set your online business apart from the competition and increase your chance of running a......

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Customize your Color How to choose the right colors for your site Color ought to be at the forefront of your designer’s mind, and as the client, you need to be prepared to provide samples of your corporate colors, logos or branding. If a logo is yet to be designed and is included as part of your web development project, then discuss with your designer the colors you intend to use. Carefully consider the effect your color choices will have on the readability of the webpage and also the subconscious impact color......

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Many businesses feel that having a website online is enough, and think they can get away with creating a simple site with some type of free website builder.  The truth is the design of your website is more important than you might initially think. Take your own search and viewing habits and recount all the times a design or poor load speed made you exit quickly and go back to the search results for something better. You don’t want that to be your visitors. Rochester Minnesota is a highly competitive city and......

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Just like with any site you wish to succeed you have a plan, so do not treat your blog any differently. There are several objectives that should be part of your blog marketing plan.   Your target audience defined: It is important that you know your desired market. It also helps everyone working on your website to keep everything aligned to the brand so that your market gets the same message even with different Internet marketing efforts. You can go the extra mile and include a detailed profile of your target market.......

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