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Best 5 Tips for Real Estate Agents to Establish a Great Web Presence

More people than ever are using the internet for at least a part of their real estate dealings. Whether it’s a homeowner trying to figure out how much their property is worth, or a buyer searching for the perfect home for their budget, most everyone looks online first. If you don’t fully appreciate the capabilities of the internet to rev up your marketing efforts, a good deal of leads is passing you right by. Creating a web presence for attracting leads is vital to any real estate investor. Here are five great......

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Understanding Optimum Link Growth

Link Growth on The Intertubes Let’s talk about the subject of link growth. For the context of this conversation (and by that, I mean one-way lecture), I am assuming that everyone is defining link growth at the rate at which a domain as a whole and specific pages gain new backlinks. More importantly, how quickly search engines discover and “count” these backlinks. I’ve blogged before about link velocity before and generally summarised that it was of course, a factor in how well your website ranks. However, as with most SEO topics, the......

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SEO guerrilla warfare to gain on big players

I get a lot of emails and questions about trying to SEO against big companies and established websites. A lot of people seem to get stuck in the mindset of “Oh, no MegaCorp(tm) has a $79 billion SEO budget per month, there’s no way we’ll ever beat them!? The fact is, you can. You can eat them for breakfast, then wipe your month with their over-inflated legalize Terms & Conditions page(s). This can be especially satisfying if you decide to take down a company you’re not particularly fond of. While you’re sitting......

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How To Choose A Great Domain Name

When starting a new website choosing a domain name will be one of the most important decisions to make. There are a few things to consider before registering a new domain name. A good domain name can increase your brand awareness and website’s traffic. Thus, here are the key factors to consider in a domain name for your website. Match Domain Name with Website: ideally One thing that people tend to forget, even though it may seem obvious while reading about it, is to choose a domain name that matches your websites......

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6 Key Factors: On-page SEO WordPress Blog Website

1. Title Tags When redesigning a WordPress Blog website, people often run into some issues related to optimizing the site for search engines. One of those issues was the title tag. The default title that comes with WordPress will likely leave a lot of pages in Google’s supplemental results because the name of the blog appears at the beginning of each title on every page. By default, the blog name appears first then some funny arrow and lastly the name of the post, category or page. The most important information appears last.......

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6 Best Landing Page Optimization Practices

The goal of a landing page is to get the highest number of opt-ins, whether they be email sign-ups, downloads, or sales. Conversion rates are one of those metrics that everyone loves to focus on. But it’s the wrong metric. Let’s break down what conversion rate really is (with some pain-less math) to figure out what really matters. So if you have 100 people visit your landing page, and 10 of them sign up. What if our conversion rate was 20% instead? Wouldn’t that mean we got twice the opt-ins? Not necessarily.......

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Key Things to Consider When Planning a Local SEO Campaign and Content Marketing

Although the Internet is a global tool, it can also be extremely focused and local. With careful planning and expert advice, you can appeal to people in your local area in a more cost-effective way than local newspaper advertising or flyer. It’s a process known a search engine optimization: increasing the chances that people looking for a local provider will find your site. The first step is to work out exactly who your target audience is and exactly where it’s based. In some cases it can be simple: a lawyer specializing in......

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6 Best SEO Marketing Tips for Your Website

As a small business, your company website is one of your most effective marketing tools. Having a website optimized right generates a significant proportion of your sales leads, and it provides enough customer service information to take some pressure away from after-sales service. However, before it can do either of these things, people have to find it. Pay per click advertising may drive traffic, but the traffic is expensive, so businesses should aim to rank high with organic search. With that said, the 6 SEO marketing tips mentioned below will steer you......

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Best Tips for On-Page SEO Techniques and Niche Keyword Research

(Local) Branding, focussing on making a memorable online brand, where your content is linked to your trade name and hopefully quality. Gain confidence, don’t fill your pages with marketing talk or try to manipulate social media. Social media requires honesty. Don’t write for SEO, write a good story or article. Most of your users will know and appreciate the difference. Be clear, accessible. Create link-worthy unique content. Unique content is very important. You have E-commerce shops drowning in SEO tasks, making links and fighting the competition, when what they actually need is......

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E-Commerce is the booming business of buying and selling goods and services online then processing the payments via the web. The Internet offers entrepreneurs the opportunity to conduct business on a global level, a feat that is not easily within reach for startups. With millions of businesses going online each year, consumers have become savvy and selective about the websites they chose to conduct business with. The following is a series of industry best practices that will set your online business apart from the competition and increase your chance of running a......

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