Typically, there are three types of websites most often encountered online: Informational websites, Blog websites, and E-Commerce websites. In this article, we will provide recommendations to steer you in the right direction and point out the features you should have for each of these websites. Our goal here is to dive deeper to selectively show […]
A CNNMoney analysis in May of this year reported that about half of all American adults’ personal information was compromised in the last twelve months due to data breaches at large companies and organizations. In August of 2014 alone, we’ve seen three more hacking victims; Community Health System, UPS, and J.P. Morgan. These ongoing events […]
E-commerce may not replace physical stores any time soon, but there is no question that it is an increasingly popular trend for businesses to extend their offerings to stay visible and competitive. Online store improves the process of commercial transaction for both businesses and consumers in ways that cannot be matched by the physical shopping […]
First, position your phone and email address at a prominent location(s) on your website and highlight it, so viewers can see this information easily. It should be REALLY convenient for customers to contact you if they have any questions. Second, display your business address and hours on the bottom of your website or on your […]
Traditional Marketing versus Digital Marketing: The Differences Traditional Marketing (Outbound Marketing): You use marketing funnels such as television, radio, magazines, newspapers, the traditional yellow-pages, direct mail, trade shows, and event sponsorships to push your messages to potential BUYERS. The SELLERS (you) find potential BUYERS by pushing your messages out to them. Digital Marketing (Inbound Marketing): You […]
First, to keep the cost of your website design and development project down you need to find a Content Management Systems (CMS) website provider. CMS sites are “open source” platforms, supported by a large community of developers around the world. This makes the platforms programming-friendly for programmers. This helps make custom designing and programming your […]
Today online marketing is a necessity for most businesses, because consumers search for most of the things they purchase online. But before investing money into a new (or your first) online marketing campaign, you should set some priorities, to achieve optimal results. Let’s dive in. First, today consumers expect every business to have a website, […]
Few things are more frustrating for online users than a company that does not adapt to new technologies. As technology changes, so do consumer habits. These days, more and more consumers have multiple devices that they use to access the Internet. While it can be beneficial for your business to have customers accessing your site […]
The first lost sale happens when a business moves to a new location, changes their contact information (phone and email), or changes their business hours, but they forget to update their new information on Google Place. And since a majority of consumers today use smartphones, Google searching for providers is how they find businesses, not […]
The rise of the Internet has truly revolutionized the ways in which companies and organizations do business. However, in today’s business economy, simply having a website is not enough. Many businesses make the mistake of using a templated website, rather than investing in a custom, professionally-designed website. Here is a list of just 5 reasons […]
1. Convenience: Operating an E-Commerce website is a great way to draw in consumers. More and more consumers appreciate convenience, and will be much more willing to purchase your business’ services and products from the comfort of their own home, rather than traveling to a physical store. In addition, by offering products online, you will open […]
We’ve compiled a list of just 10 reasons why your business should invest your marketing resources in a professional website: 1. Professionalism – Maintaining professionalism in every aspect of your business is important to building trusts with clients. Cookie cutter website designs often look unoriginal and lazy to customers. In addition, amateur web designs usually lack […]
As technology changes, so do consumers’ expectations. People want things instantly and conveniently, and with the rise of the Internet, it is becoming easier for businesses and organizations to fulfill this demand. However, it is only easy if businesses know how to effectively take advantage of available technologies. One of the most important trends for […]
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