Typically, there are three types of websites most often encountered online: Informational websites, Blog websites, and E-Commerce websites. In this article, we will provide recommendations to steer you in the right direction and point out the features you should have for each of these websites. Our goal here is to dive deeper to selectively show […]
1. Professionalism – As consumers switch to high-quality and streamlined devices like laptops and tablets, they expect a similar improvement in their online experience as well. Nothing says unprofessional to a potential customer like a business website that is not formatted correctly. If you do not invest in an up-to-date website specifically designed for mobile […]
If you visit any electronics store today you will likely see things like smart pads with attachable keyboards, and laptops with similar designs and features of smart pads. You’ll also see that desktop computers are built into what used to be computer monitors, and there are fewer desktop computers than there are smart pads and […]
It’s no secret that to stay competitive in today’s technology-based environment, businesses need to be able to successfully market themselves online. To this end, the importance of maintaining a high-quality web presence cannot be overstated. In today’s environment, a business’ online persona has the power to make or break its success. The New Year is […]
The past few years have seen climbing fuel prices cause consumers to tighten budgets and adapt spending habits. For some, this means spending less. But for many others, it means spending differently. Businesses need to be aware of these changes in consumer behavior in order to successfully adapt their marketing strategies to maintain their relationship […]
The Yellow pages are often perceived as a classic method of marketing for businesses. The reference source for business listings seems easily accessible to customers and simple to use. This mindset has not ceased with the introduction of the Internet into business practices; various websites, such as Yellow.com and AnyWho.com, function as a digital version […]
The increasing popularity of smartphones in society not only changes the way we communicate with others, it also changes how we use the Internet. According to PewInternet, as of September 2013, 63% of all adult cell phone users rely on their phones to access the Internet. Trends like these should not be ignored, especially by […]
There is no denying that the internet has become a powerful force in practically every aspect of daily life. It is important to remember that this large presence comes with concrete benefits, especially for businesses both small and large. Taking advantage of internet marketing is a sure way to keep your business at the top […]
1. Convenience – E-commerce is incredibly convenient for both your business and its customers. Oftentimes customers are not likely to travel to your store if they must travel a longer distance, which causes you to lose business. When your business is accessible by the click of a mouse, however, customers are able to make purchases […]
The solution I would like to point out here is an Affiliate/Sponsorship Program which you can use to raise funding for your website development and digital marketing projects. This program can include: Banner Advertisements, Sponsorship Ads and Referral Backlinks, where business sponsors (those that sell products and services complementing to yours) benefit from your website […]
First, in order for people to stick around your website long enough to make a purchase, they have to like your website. Which means the customers’ first impression of you through the website is extremely important. Therefore, you should custom design a professional website that has a theme and style that complements what you sell. […]
In order for any business to reach out to its customers effectively, they need a sound marketing plan in place, and a good execution plan in practice. Meanwhile, with limited budgets many small businesses find it challenging to come up with solutions that will help them make the most of their marketing budgets. In this […]
Careful research is critical in developing any great business idea; therefore, in order to come up with a business idea that has a better chance of success under your command, here are five factors you need to understand well: 1) Your business (and its industry) 2) Your target customers 3) Your competition 4) The current […]
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