Typically, there are three types of websites most often encountered online: Informational websites, Blog websites, and E-Commerce websites. In this article, we will provide recommendations to steer you in the right direction and point out the features you should have for each of these websites. Our goal here is to dive deeper to selectively show […]
1. Some still doubt the positive results that Internet marketing can deliver. Although a majority of consumers depend on the Internet more and more every day for work, shopping, socializing, etc., a number of businesses are still in doubt about how big a difference Internet marketing can make on their business’s bottom line. These businesses have […]
Identify and reassess your primary sources of business leads Today, businesses busy with their day-to-day operations often forget to ask themselves this critical question: “What are the primary sources of my business leads and how long will they last?” This question is important because it will help you identify the main sources which are responsible […]
Not long ago I wrote an article about The First Five Common Assumptions That Often Hurt Small Businesses. In this article, I am going to discuss another 5 assumptions that small business owners should avoid that can unintentionally hurt their business. Let’s continue. The Second 5 Assumptions Business Owners Should Avoid: 6th: “I currently have […]
When it comes to web-based marketing, small businesses often think that in order to outperform their competition, they have to outspend them. This is no longer the case. Because the Internet provides useful information quickly, at our fingertips; it has leveled the playing field for most businesses, big and small. Today consumers search online for […]
One, to make things easy for yourself, you’ll want to look for web design companies that provide full web services, including: web design, web hosting, online marketing/SEO, and website maintenance. This means that one company will be responsible for all of your website needs so you don’t have to be the “middle person” trying to […]
Starting off, you’ll want to know what each of these terms mean: Keywords, Google’s Page-One ranking (organically), and Conversion Rate: Keywords are the words or phrases used by people when they search for businesses like yours on search engines such as Google and Bing. Thus, choosing the most appropriate and frequently used keywords (by your […]
First, in order to measure the effectiveness of your website when it comes to website design and hosting, you should know about the two types of audiences who go through your website regularly. One group is people, the second group – are search engines’ spiders. These two audiences have different expectations and they read your […]
First, “Build it and they will come.” This may apply to Disneyland, but for websites on the Internet, it will never be the case. With millions of websites out there, you have to spread the words about your website through search engines, social media, advertising, and word of mouth. The more you promote your business […]
Avoid choosing a web designer who is still using old HTML code to build websites. Today, in order for your website to show up uniformly on newer versions of internet browsers, computer operating systems, and mobile devices, your website should be built with the most up-to-date coding: HTML5 or newer. It would be a major pain […]
Always install good antivirus software and anti-spyware on your computer, and then keep them up-to-date. Today, many families use multiple computers to access the Internet, and it is very important to maintain security on all of your family’s computers. Update your operating system and browser software regularly to further protect yourself. Using the latest version […]
Besides people, search engine spiders are also a key audience for you online. In order to crawl and index your website (periodically), search engine spiders need to be able to read your website easily. This is one more reason why it’s very important that you have a professional web designer custom build your website, with […]
In the last few years, mobile devices have boosted online communication and usage to a new level. From checking emails to buying online, from chatting on social media to using GPS, today a smartphone is no longer just a phone; it is a mini-hand-held computer that enables people to access the internet anywhere, anytime. The […]
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