The way people find a local plumber in Minnesota has drastically shifted. A few years ago, appearing on Google Maps was enough. That still helps, but it is no longer the entire picture. Today, many homeowners skip the search bar and go straight to AI tools like Siri, Alexa, or Google’s AI overview. Rather than […]
When it comes to web-based marketing, small businesses often think that in order to outperform their competition, they have to outspend them. This is no longer the case. Because the Internet provides useful information quickly, at our fingertips; it has leveled the playing field for most businesses, big and small. Today consumers search online for […]
The first mistake is to design a website by just duplicating an existing website template. With that mindset, the provider will build you a website that you may like, but your customers might not be impressed with it. Since your goal is to build an attractive, user-friendly website for your customers, you can see that […]
Let’s start with some statistics from a 2016 survey by Clutch on 350 small businesses in the U.S.: If you are operating without a website, your business belongs to the greater half of the small business population (52%). Your website is updated once a year? You have membership in a community of nearly a fourth […]
Promotion requires ongoing efforts. There is no end to the cycle of attracting and retaining customers, especially for local businesses with a limited customer base. Plus, to achieve better profit margins, most either strive to increase sales or decrease costs. How about doing both? Grab your pen and take notes on tips to boost your […]
Starting off, you’ll want to know what each of these terms mean: Keywords, Google’s Page-One ranking (organically), and Conversion Rate: Keywords are the words or phrases used by people when they search for businesses like yours on search engines such as Google and Bing. Thus, choosing the most appropriate and frequently used keywords (by your […]
1. Some still doubt the positive results that Internet marketing can deliver. Although a majority of consumers depend on the Internet more and more every day for work, shopping, socializing, etc., a number of businesses are still in doubt about how big a difference Internet marketing can make on their business’s bottom line. These businesses have […]