Typically, there are three types of websites most often encountered online: Informational websites, Blog websites, and E-Commerce websites. In this article, we will provide recommendations to steer you in the right direction and point out the features you should have for each of these websites. Our goal here is to dive deeper to selectively show […]
These days, before (and sometimes after) people buy something, they want to know what others were saying about that product or service on the internet. Just go to Amazon.com, BestBuy.com, NewEggs.com, etc. and you will see the online reviews customers have posted for each product. Customers even bring their discussions onto social media to express […]
When smartphones became popular several years ago, Google recommended site owners to make their websites mobile friendly to viewers. Those websites that were prepared gained a “mobile” stamp in Google’s displayed listings (see Image 2). Although this stamp might have helped those mobile-friendly websites rank higher on Google.com to some degree, Google’s algorithm was still […]
To effectively gain the attention of any group of online customers, you must know their core needs and the tools they use to find information to address those needs. You then produce content to meet their needs. This will demonstrate that you understand your customers’ problems and have the solutions for them. The days of […]
The internet has drastically revolutionized the way people communicate and exchange resources, and has given birth to one of the most profitable and rapidly growing industries: e-commerce. The 21st century witnesses the blossoming of a digital ecosystem that reinforces the development of online shopping, e.g. online store sites, secured money transactions and prompt delivery service. […]
Before diving into the type of content that will interest your intended audience, I would like to set the stage for what I will recommend. Let’s started. When it comes to content marketing on the internet, these are three important platforms that will help you gain ongoing exposure. A. Search engines (Google.com and Bing.com): the […]
The ever-evolving tech environment facilitates the emergence of intuitive marketing tools and techniques, enabling companies to effectively reach up to 3 billion internet users. These “magical” advances allow budget-constrained firms to compete with bigger, more experienced corporations on the same level. If planned correctly, a digital marketing strategy not only helps your business compete but […]
You received that wide range of quotes because you ran into the three common types of web design services which cater to small and medium-sized businesses and organizations. Those three services are: Custom Website Design (created from scratch), Template Adjusted Website Design, and Cheap Template Website Design. You might get many technical terms and promises […]
Running a small business is like walking on a tightrope, one miscalculated step might cost you the whole investment. With particularly limited time and resources, are branding activities worth the effort? If you are still asking this question, your competitors have already outmaneuvered you. Regardless of size and industry, branding is absolutely essential. Brand & […]
Before getting started, let’s review why you want to re-design your website. If it’s just because you or your friends feel bored with the current setting, it’s better to spend money elsewhere. If that boredom spreads to your visitors, your website needs a makeover. Most often, appearance is not a big problem if your site […]
Have you ever tailored your own suit to save a quick buck? No? That’s because you would be crazy to stitch up an article of clothing worth hundreds of dollars. Furthermore, not using a tailor at all would be just as irresponsible of a decision; that department store jacket with too-long arms and a saggy […]
Digital marketing has been around for at least three decades. Marketing practices never stop advancing. We’ve seen trends go from floppy disk mass mailings to personalized ad displays and marketing automation. Surprisingly, despite upward changes in technology, many businesses still stubbornly follow common non-productive (and even counter-productive) practices. According to the Bureau of Labor Statistics […]
The first mistake is to design a website by just duplicating an existing website template. With that mindset, the provider will build you a website that you may like, but your customers might not be impressed with it. Since your goal is to build an attractive, user-friendly website for your customers, you can see that […]