Typically, there are three types of websites most often encountered online: Informational websites, Blog websites, and E-Commerce websites. In this article, we will provide recommendations to steer you in the right direction and point out the features you should have for each of these websites. Our goal here is to dive deeper to selectively show […]
Promotion requires ongoing efforts. There is no end to the cycle of attracting and retaining customers, especially for local businesses with a limited customer base. Plus, to achieve better profit margins, most either strive to increase sales or decrease costs. How about doing both? Grab your pen and take notes on tips to boost your […]
Let’s start with some statistics from a 2016 survey by Clutch on 350 small businesses in the U.S.: If you are operating without a website, your business belongs to the greater half of the small business population (52%). Your website is updated once a year? You have membership in a community of nearly a fourth […]
The popular e-commerce platform we’re talking about here is Magento, first released in March 2008. Magento’s creators were sadly disappointed with existing e-commerce platforms which were way too technical and rigid for marketers. The two editions of Magento Community and Magento Enterprise allow the platform to serve businesses regardless of size and industry. By May […]
Budget: When new entrepreneurs approach me with their desire to start a small business on a very limited budget, my first recommendation is an e-commerce business. This business model helps keep your overhead costs low during the beginning stages of the business when cash flow is a key factor to business survival. In other words, […]
Before diving into it, I would like to make this statement. Like anything that brings greatness to life, there are always the Ying and Yang parts and the internet is no different. The internet enables us to do many powerful things with the click of a mouse, but it also comes with a number of […]
In the last couple of decades, many new marketing channels entered the traditional marketing industry that was comprised largely of Yellow Page ads, magazine ads and TV ads. With a multitude of new choices today, small business owners have much more difficulty deciding where to focus their marketing dollars. Marketing channels today range from email […]
Before I dive into it, let’s me first briefly explain Penguin history and the importance of this update. In April 2012, Google came out with a new ranking factor called Penguin, adding to its long list of 200+ ranking factors; and according to the SEO community, Penguin is among the top 5 most important ranking […]
A personal brand involves the process of marketing yourself and your career. The process requires answering these questions: Who are you? Who do you want to be? How do others perceive you? What do you want to achieve? Identifying your personal brand will add value to your life by helping you find focus and achieve […]
Coming from an entrepreneurial family where I was able to help with family businesses since the age of 10, then later starting a number of my own small businesses, I have come to recognize a number of false assumptions new entrepreneurs often have. Guarding against these assumptions with additional knowledge should help new entrepreneurs prepare […]
In the last couple of decades, we have witnessed accomplished millionaires establish themselves and their companies at a much younger age than ever before. They were in their early 40s, 30s and even 20s. What made this possible? You guessed it. It’s the Internet, social media, and smartphones (with the camera, of course). In the […]
Here is a common story I often encounter. A company has a website that had previously ranked well on Google.com for a number of their business-related keywords, and they received a fair number of new leads each week or month. However, in the last year or two, that seemed to stop. They wondered why and […]
The majority of businesses today have a website, but only a small number really know how to position their web presence to advantageously communicate with their target customers. Why? Because many assume that customers shop the same way on the Internet as they did in the past when printed brochures and catalogs were the principal […]