Typically, there are three types of websites most often encountered online: Informational websites, Blog websites, and E-Commerce websites. In this article, we will provide recommendations to steer you in the right direction and point out the features you should have for each of these websites. Our goal here is to dive deeper to selectively show […]
Previously, Google gave the most credit to websites with great content and strong backlinks from high authority sources. Quality content and backlinks led to improved rankings of those websites on Google search engine’s organic results. But the game may change a little, and it’s because the way people are viewing the web has changed. Mobile […]
These are important questions, and we hope this article will help you find the right answers for your organization. If you’re looking for a simple and effective way to manage your online content, we recommend websites built with Content Management Systems (CMS). It may sound complicated, but we’ve compiled a list of ways to show […]
There’s no denying that today’s consumers love convenience. From 24-hour gyms to pay-at-the-pump gas stations, a sure way to win over consumers’ hearts is to provide them with a convenient option to access your services and products. However, it can be difficult to know how to offer convenience without sacrificing quality along the way. One […]
Whether in flexibility or customization capabilities, Drupal is the best CMS platform option for businesses seeking to build an organizational website. We’ve compiled a list of reasons to illustrate how and why Drupal is the best choice. But before we get started, you might be wondering, what exactly is CMS? CMS stands for content management […]
A CNNMoney analysis in May of this year reported that about half of all American adults’ personal information was compromised in the last twelve months due to data breaches at large companies and organizations. In August of 2014 alone, we’ve seen three more hacking victims; Community Health System, UPS, and J.P. Morgan. These ongoing events […]
First, position your phone and email address at a prominent location(s) on your website and highlight it, so viewers can see this information easily. It should be REALLY convenient for customers to contact you if they have any questions. Second, display your business address and hours on the bottom of your website or on your […]
Traditional Marketing versus Digital Marketing: The Differences Traditional Marketing (Outbound Marketing): You use marketing funnels such as television, radio, magazines, newspapers, the traditional yellow-pages, direct mail, trade shows, and event sponsorships to push your messages to potential BUYERS. The SELLERS (you) find potential BUYERS by pushing your messages out to them. Digital Marketing (Inbound Marketing): You […]
First, to keep the cost of your website design and development project down you need to find a Content Management Systems (CMS) website provider. CMS sites are “open source” platforms, supported by a large community of developers around the world. This makes the platforms programming-friendly for programmers. This helps make custom designing and programming your […]
1. Convenience: Operating an E-Commerce website is a great way to draw in consumers. More and more consumers appreciate convenience, and will be much more willing to purchase your business’ services and products from the comfort of their own home, rather than traveling to a physical store. In addition, by offering products online, you will open […]
We’ve compiled a list of just 10 reasons why your business should invest your marketing resources in a professional website: 1. Professionalism – Maintaining professionalism in every aspect of your business is important to building trusts with clients. Cookie cutter website designs often look unoriginal and lazy to customers. In addition, amateur web designs usually lack […]
1. Convenience – E-commerce is incredibly convenient for both your business and its customers. Oftentimes customers are not likely to travel to your store if they must travel a longer distance, which causes you to lose business. When your business is accessible by the click of a mouse, however, customers are able to make purchases […]
The solution I would like to point out here is an Affiliate/Sponsorship Program which you can use to raise funding for your website development and digital marketing projects. This program can include: Banner Advertisements, Sponsorship Ads and Referral Backlinks, where business sponsors (those that sell products and services complementing to yours) benefit from your website […]