Typically, there are three types of websites most often encountered online: Informational websites, Blog websites, and E-Commerce websites. In this article, we will provide recommendations to steer you in the right direction and point out the features you should have for each of these websites. Our goal here is to dive deeper to selectively show […]
A CNNMoney analysis in May of this year reported that about half of all American adults’ personal information was compromised in the last twelve months due to data breaches at large companies and organizations. In August of 2014 alone, we’ve seen three more hacking victims; Community Health System, UPS, and J.P. Morgan. These ongoing events […]
First, position your phone and email address at a prominent location(s) on your website and highlight it, so viewers can see this information easily. It should be REALLY convenient for customers to contact you if they have any questions. Second, display your business address and hours on the bottom of your website or on your […]
Traditional Marketing versus Digital Marketing: The Differences Traditional Marketing (Outbound Marketing): You use marketing funnels such as television, radio, magazines, newspapers, the traditional yellow-pages, direct mail, trade shows, and event sponsorships to push your messages to potential BUYERS. The SELLERS (you) find potential BUYERS by pushing your messages out to them. Digital Marketing (Inbound Marketing): You […]
1. Convenience: Operating an E-Commerce website is a great way to draw in consumers. More and more consumers appreciate convenience, and will be much more willing to purchase your business’ services and products from the comfort of their own home, rather than traveling to a physical store. In addition, by offering products online, you will open […]
1. Convenience – E-commerce is incredibly convenient for both your business and its customers. Oftentimes customers are not likely to travel to your store if they must travel a longer distance, which causes you to lose business. When your business is accessible by the click of a mouse, however, customers are able to make purchases […]
The solution I would like to point out here is an Affiliate/Sponsorship Program which you can use to raise funding for your website development and digital marketing projects. This program can include: Banner Advertisements, Sponsorship Ads and Referral Backlinks, where business sponsors (those that sell products and services complementing to yours) benefit from your website […]
First, in order for people to stick around your website long enough to make a purchase, they have to like your website. Which means the customers’ first impression of you through the website is extremely important. Therefore, you should custom design a professional website that has a theme and style that complements what you sell. […]
Identify and reassess your primary sources of business leads Today, businesses busy with their day-to-day operations often forget to ask themselves this critical question: “What are the primary sources of my business leads and how long will they last?” This question is important because it will help you identify the main sources which are responsible […]
When it comes to web-based marketing, small businesses often think that in order to outperform their competition, they have to outspend them. This is no longer the case. Because the Internet provides useful information quickly, at our fingertips; it has leveled the playing field for most businesses, big and small. Today consumers search online for […]
One, to make things easy for yourself, you’ll want to look for web design companies that provide full web services, including: web design, web hosting, online marketing/SEO, and website maintenance. This means that one company will be responsible for all of your website needs so you don’t have to be the “middle person” trying to […]
Starting off, you’ll want to know what each of these terms mean: Keywords, Google’s Page-One ranking (organically), and Conversion Rate: Keywords are the words or phrases used by people when they search for businesses like yours on search engines such as Google and Bing. Thus, choosing the most appropriate and frequently used keywords (by your […]
Always install good antivirus software and anti-spyware on your computer, and then keep them up-to-date. Today, many families use multiple computers to access the Internet, and it is very important to maintain security on all of your family’s computers. Update your operating system and browser software regularly to further protect yourself. Using the latest version […]
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