Typically, there are three types of websites most often encountered online: Informational websites, Blog websites, and E-Commerce websites. In this article, we will provide recommendations to steer you in the right direction and point out the features you should have for each of these websites. Our goal here is to dive deeper to selectively show […]
The Yellow pages are often perceived as a classic method of marketing for businesses. The reference source for business listings seems easily accessible to customers and simple to use. This mindset has not ceased with the introduction of the Internet into business practices; various websites, such as Yellow.com and AnyWho.com, function as a digital version […]
The increasing popularity of smartphones in society not only changes the way we communicate with others, it also changes how we use the Internet. According to PewInternet, as of September 2013, 63% of all adult cell phone users rely on their phones to access the Internet. Trends like these should not be ignored, especially by […]
There is no denying that the internet has become a powerful force in practically every aspect of daily life. It is important to remember that this large presence comes with concrete benefits, especially for businesses both small and large. Taking advantage of internet marketing is a sure way to keep your business at the top […]
In order for any business to reach out to its customers effectively, they need a sound marketing plan in place, and a good execution plan in practice. Meanwhile, with limited budgets many small businesses find it challenging to come up with solutions that will help them make the most of their marketing budgets. In this […]
Careful research is critical in developing any great business idea; therefore, in order to come up with a business idea that has a better chance of success under your command, here are five factors you need to understand well: 1) Your business (and its industry) 2) Your target customers 3) Your competition 4) The current […]
Not long ago I wrote an article about The First Five Common Assumptions That Often Hurt Small Businesses. In this article, I am going to discuss another 5 assumptions that small business owners should avoid that can unintentionally hurt their business. Let’s continue. The Second 5 Assumptions Business Owners Should Avoid: 6th: “I currently have […]
First, in order to measure the effectiveness of your website when it comes to website design and hosting, you should know about the two types of audiences who go through your website regularly. One group is people, the second group – are search engines’ spiders. These two audiences have different expectations and they read your […]
First, “Build it and they will come.” This may apply to Disneyland, but for websites on the Internet, it will never be the case. With millions of websites out there, you have to spread the words about your website through search engines, social media, advertising, and word of mouth. The more you promote your business […]
Avoid choosing a web designer who is still using old HTML code to build websites. Today, in order for your website to show up uniformly on newer versions of internet browsers, computer operating systems, and mobile devices, your website should be built with the most up-to-date coding: HTML5 or newer. It would be a major pain […]
Besides people, search engine spiders are also a key audience for you online. In order to crawl and index your website (periodically), search engine spiders need to be able to read your website easily. This is one more reason why it’s very important that you have a professional web designer custom build your website, with […]
You probably understand the importance of your company’s website to your marketing and business success. But gone are the days where simply having a website was “good enough”. 15 years ago simply having a website was considered having a “web presence.” Today having a strong web presence is about more than a simple website – […]
Nonprofits tackle society’s toughest tasks. They save sick children and help them to learn. They march for cures, preserve the planet and build homes for the homeless, not to make a buck but to make a difference. But since most of their resources go into leveraging change rather than piling up profits, there is often […]