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So you have your brand spanking new website all polished and ready for the world to see. All done, right?  Contrary to what you may think, launching your website doesn’t start when the new site goes live.  Your launch should really be a meticulously planned event that works to boost the buzz about your company and the new and exciting things you’re doing!  Here is a list of a few ways to announce your launch and get the most out of the unveiling of your new website (and if you’ve got some......

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While doing my morning blog reading I came across a great list of “101 Five-Minute Fixes to Incrementally Improve Your Web Site” from the great people over at Inside CRM.  I realize that 101 tips is a lot of information, so I have summarized 10 big ideas and made the whole thing a little easier to digest. Copywriting Content is the most important asset to your site. Make sure that your content is being read and understood with these tips. 1. Make the most visited pages easier to scan: If your site......

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The term Digital Marketing has been tossed around for years now, and if this is the first time you hear it then you must have been living under a rock. That’s the only plausible explanation one can come up with for such blatant ignorance. The might of the internet is the driving force behind the world as we know it today, and it is in everyone’s best interest to be well versed in the NETizen lexicon. People the world over spend most of their waking hours online, which has prompted companies to......

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Today’s consumers are increasingly connected with their mobile devices. Take a look around the bus, waiting room, or food court: everybody’s nose is buried in a smart phone. The speed and convenience of mobile web access are drawing more users by the year. If your customers are using their mobiles for internet access, your business needs to be available to them through that medium. If that doesn’t convince you, here are a few reasons that mobile website can boost your business: 1. People are on their phones As mentioned, many Americans are increasingly......

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With all of the businesses looking to find customers online, it can be hard to separate yourself from the masses. Getting a website is a great initial step to creating your internet presence, but it’s important to remember that just having the website won’t cut it. The key to making an impression on the internet is having a website that displays your professionalism and personality, all while marketing your business to the fullest extent possible. While custom web design may seem like an extravagance, it is a necessary step to success. Here......

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Even though the Internet has been around quite a while, it’s only been in recent years that many businesses begin to realize its full potential. Greatly contributing to this wake-up call have been the explosive growth of Social Media (Facebook, Twitter, Pinterest..etc.), Mobile Devices (Smart Phones, Smart Pads and Laptops) and Search Engines (Google, Yahoo and Bing). Years ago websites often simply served as digital versions of flyers for businesses; but today, websites are often an organization’s primary marketing tool. It is no longer true that companies with the biggest budgets are......

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Going through the various stages of websites, the web site design industry has moved quite ahead of its time. Throughout this journey it can only be found out that general visitors don’t prefer much of a clutter within the website itself. They love something which is minimalistic in nature and simple to its roots. There have been several trends which have come and gone through the ages for the modification of the websites but very few have stayed which has been able to meet the taste of the target group. Keeping the......

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Today, buying goods online is easy for everyone. People love shopping online because of its convenience. With computers and mobile devices all connected to the Internet, consumers can find and buy any products anywhere on the Internet without traveling to stores. Thus, business owners should pay more attention to the importance of web-based marketing. Here are two important things you should know to be successful in your web-based marketing journey: good Content and good Search Engine Optimization (SEO). Your website is the “bridge” that connects you and your customers. It must be......

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Growing mobile connectivity and the increase in smartphones and tablets are both helping to spur e-commerce sales in 2018. And with increases on many fronts, it’s time for your business to develop its e-commerce platform sooner rather than later. Forrester Research’s study earlier this year noted that U.S. spending on digital e-commerce in 2013 will hit about $262 billion. That’s a very healthy increase of just over 13 percent from 2012’s numbers of $231 billion. This is what we are spending on things like video games, movie tickets, mobile devices, groceries and......

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Have you heard yourself saying, “I don’t understand? I have a gorgeous site, a really cutting-edge splash page with a flash introduction, up-to-date technology, I paid a small fortune for this site,… Have you heard yourself saying, “I don’t understand? I have a gorgeous site, a really cutting-edge splash page with a flash introduction, up-to-date technology, I paid a small fortune for this site, and I’m getting plenty of hits but no one is buying or staying in the site.” Well, you may be one of a growing number of businesses, both......

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