Blog


There’s more to websites than just images and text. A website is a marketing tool, representing the company, owner, employees and products. Beyond that, it is a personality. A website is a personality? Yes. It portrays a positive or negative symbolism and/or emotion. In a face-to-face meeting our bodies and faces portray unspoken meanings. We smile, gesture, laugh, and become nervous. It’s these little nuances that help us communicate. A website does exactly the same thing. The difference is: a website does it with color. Colors themselves contain a cornucopia of meaning.......

Continue Reading


  Nobody can deny that video now plays a huge role on the Internet. In fact, YouTube.com now rates as the Web’s second largest search engine right behind Google.com Most people think online video requires a video camera, special skills and a face made for TV. However, with “screen capture” video, any small business can put the power of online video to work with nothing more than a mouse, computer, microphone, and a good idea. Screen capture video does just what the name implies: it captures whatever shows on your screen along......

Continue Reading


If you don’t read anything else, read this Guide! Regular reader’s will know, I always try and keep in mind that website’s are for visitor and not search engines and if you put their needs first you won’t go far wrong. So it’s nice to read the same advice on the introductory page of this SEO Guide from Google, which goes on to point out that your visitors are “the main consumers of your content and are using search engines to find your work”. The Guide seems to be aimed at webmasters......

Continue Reading


Google recently introduced their “Instant Search” feature which starts to populate search results the instant you start typing into the search box… Google recently introduced their “Instant Search” feature which starts to populate search results the instant you start typing into the search box. At the same time, Google suggests alternate search terms as you type to help narrow your search without forcing you to enter entire search phrases. The main idea behind this new feature is to save users a few seconds on each search and cut down on misspellings for......

Continue Reading


The appearance of your web site is one of the most important aspects of your success. Your product or service will literally be judged by the appearance of your web site. Poor web design is one of the leading causes of small business failure. There are literally thousands of home-based Internet businesses struggling to make a living online. Most, make very little or no money and end up closing their site in defeat.  I have received many messages over the years from struggling Internet marketers wanting to know if I could look......

Continue Reading


It’s not enough to just have a website for your business, you need to measure how well you’re reaching your customers or audience.Once you invest in a website, you want to make sure it’s creating real business value….You don’t need expensive software or a degree in statistics to measure your site’s success, but with all the data available, it’s hard to know what to keep track of and what it all means.Fortunately, all you need are simple (and free) tools that’ll help you focus on a few key data points. What are your......

Continue Reading


After reviewing thousands of web sites over the years, I have come to the conclusion that many business web sites are missing the boat. For example, I’ve been working on some offline promotions and was searching for a simple targeted mailing list. I searched through about twenty sites and not one of those sites were, what I would consider, professional. Their standard blue links were enlarged to about a size 16 font, busy backgrounds, flashing images and very unorganized. Did I purchase a mailing list from any of those sites? Absolutely not.......

Continue Reading


When I first started writing for The Virginia Gazette in 1998, the Web was a giant mystery. Almost 13 years later, it’s still a mystery for most! With the emergence of Twitter, Facebook, Yelp, Google, Linkedin, and a host of other sites, getting started with digital marketing seems more daunting than ever. Yet, as consumers flock online daily to research local products and services, visibility for your business via the Internet literally spells success or failure. Bottom line: online marketing is NOT optional anymore and you need every one of these 7......

Continue Reading


Most small business websites represent the online equivalent of a printed, tri-fold brochure. Everyone copies everyone else in their industry. They all say the same things, display similar pictures, and convey the same message. In fact, you could easily take the company name off most sites and interchange with others and nobody would notice. Most small business owners treat their website as an extension of offline advertising or worse, a marketing after-thought. But with the Web’s importance in local marketing growing on a daily basis, this lazy attitude toward your company website......

Continue Reading