iT news


The Basics of Keywords Research for Search Engines Optimization (SEO) One of the most common mistakes I’ve seen when companies and agencies kick off an organic search marketing campaign is the keywords (or key phrases) research. Making comparisons to offline marketing, key phrase research is your market research, even though you’re “one step ahead” in the process. Traditionally speaking, a marketers’ first job would be to ascertain the audience, get demographic information and try to work out the best placement for their advertisements. Search marketing makes at least part of this job......

Continue Reading