Typically, there are three types of websites most often encountered online: Informational websites, Blog websites, and E-Commerce websites. In this article, we will provide recommendations to steer you in the right direction and point out the features you should have for each of these websites. Our goal here is to dive deeper to selectively show […]
WordPress today is the fruit of its evolution from WordPress.com to WordPress.org. While WordPress.com is a blogging platform like Blogger, Tumblr or LiveJournal, WordPress.org is where you can download a software-assisted web construction from scratch. Without doubt, it’s a powerful content management system (CMS). What does CMS actually do? Can I build a website without […]
A number of decades ago, when the telephone was the main, and often the only, communication tool in our businesses, we checked our voice messages daily, and with delight. We knew that most of the voice messages we received would be from either customers, friends or family. Sadly, after a time, telemarketers ruined that experience […]
We can’t blame business owners for choosing such providers because most of them don’t understand the difference between professional website designs and the more sketchy designs. Plus, the low prices and technical promo jargons sound attractive and beneficial to an average consumer. That said, to help customers avoid this common mistake, here are the things […]
There is one thing that every manager should keep in mind: no matter what good deed your organization represents, donators won’t come naturally. Like it or not, when it comes to money, you should consider your organization a product and put effort into attracting buyers. Several for-profit marketing strategies work very well for nonprofit organizations. […]
You might argue that custom designs are expensive and an unnecessary extravagance, but in this article, we will outline 8 ways that illustrate why a custom-designed website with WordPress will be sure to benefit both you and your business. Basic benefits provided with WordPress Before we get into the details of why a custom design […]
1. Brainstorm 3 to 5 keywords (or phrases) related to your organization and its core services or products It is helpful to find 3 to 5 terms or phrases that best describe your organization and your core service offerings before searching for a domain name. Once you have a list, you can pair these key phrases […]
The First Five Outdated Assumptions Small Business Owners Should Avoid: 1st: “I don’t see my competition investing in their web-based marketing yet, and because they appear to be doing just fine, I don’t think I need it either.” In today’s competitive market, to gain a substantial edge over your competition, you need to put together […]
Many businesses that have been around for years have a large customer or client base. This allows many of them to get by without delving into digital marketing campaigns or print marketing. These businesses benefit from their long-term reputations. But things are changing. Consumer behavior is changing, and this impacts both the business environment, and […]
What opportunity does this create for me? We all know Google is the primary search tool people use online to find information about things they want to learn, and products and services they want to purchase. What’s becoming clearer over time though, is the fact that more and more people are using their mobile devices […]
5 Key Factors that Take Advantage of Google’s New Algorithm First, since its beginning until early this year, Google used data it collected from searchers’ behaviors on desktop computers (in its algorithm) to rank websites. But in the last 5+ years, as Google observed more and more people accessing the internet through their mobile devices, […]
Many small business owners view the word “marketing” as an expense, but as digital (organic) marketing becomes the primary factor in marketing campaigns, that view is no longer true. And here’s why: If you pay for an advertisement like a billboard on the highway or Google Pay-Per-Click (PPC) on the web, your marketing dollars can […]
Today, before contacting a provider, customers often do an online Google search to learn about providers and their products and services in detail. If the customers can’t find sufficient information about a particular provider on the internet, they are likely to assume that the provider is not a legitimate business. This means that, now more […]
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