It’s not enough to just have a website for your business, you need to measure how well you’re reaching your customers or audience.Once you invest in a website, you want to make sure it’s creating real business value….You don’t need expensive software or a degree in statistics to measure your site’s success, but with all […]
Author Archives: prwadmin
After reviewing thousands of web sites over the years, I have come to the conclusion that many business web sites are missing the boat. For example, I’ve been working on some offline promotions and was searching for a simple targeted mailing list. I searched through about twenty sites and not one of those sites were, […]
When I first started writing for The Virginia Gazette in 1998, the Web was a giant mystery. Almost 13 years later, it’s still a mystery for most! With the emergence of Twitter, Facebook, Yelp, Google, Linkedin, and a host of other sites, getting started with digital marketing seems more daunting than ever. Yet, as consumers […]
Most small business websites represent the online equivalent of a printed, tri-fold brochure. Everyone copies everyone else in their industry. They all say the same things, display similar pictures, and convey the same message. In fact, you could easily take the company name off most sites and interchange with others and nobody would notice. Most […]
