The goal of a landing page is to get the highest number of opt-ins, whether they be email sign-ups, downloads, or sales. Conversion rates are one of those metrics that everyone loves to focus on. But it’s the wrong metric. Let’s break down what conversion rate really is (with some pain-less math) to figure out […]
Author Archives: PeterAdmin
07
May
May
Although the Internet is a global tool, it can also be extremely focused and local. With careful planning and expert advice, you can appeal to people in your local area in a more cost-effective way than local newspaper advertising or flyer. It’s a process known a search engine optimization: increasing the chances that people looking […]
30
Apr
Apr
As a small business, your company website is one of your most effective marketing tools. Having a website optimized right generates a significant proportion of your sales leads, and it provides enough customer service information to take some pressure away from after-sales service. However, before it can do either of these things, people have to […]
17
Apr
Apr
(Local) Branding, focussing on making a memorable online brand, where your content is linked to your trade name and hopefully quality. Gain confidence, don’t fill your pages with marketing talk or try to manipulate social media. Social media requires honesty. Don’t write for SEO, write a good story or article. Most of your users will […]
E-Commerce is the booming business of buying and selling goods and services online then processing the payments via the web. The Internet offers entrepreneurs the opportunity to conduct business on a global level, a feat that is not easily within reach for startups. With millions of businesses going online each year, consumers have become savvy […]
Customize your Color How to choose the right colors for your site Color ought to be at the forefront of your designer’s mind, and as the client, you need to be prepared to provide samples of your corporate colors, logos or branding. If a logo is yet to be designed and is included as part […]
Many businesses feel that having a website online is enough, and think they can get away with creating a simple site with some type of free website builder. The truth is the design of your website is more important than you might initially think. Take your own search and viewing habits and recount all the […]
Just like with any site you wish to succeed you have a plan, so do not treat your blog any differently. There are several objectives that should be part of your blog marketing plan. Your target audience defined: It is important that you know your desired market. It also helps everyone working on your […]
When designing a client’s website you must avoid the error of designing in a way that is inaccessible to search engines. An overreliance on graphics is the most common way of rendering your site invisible to Google or Bing.The majority of search engine robots can’t read text that is implanted in jpegs, gifs, and flash. […]